The
Ateneo tradition is that of service and excellence, bound together. As
Ateneans, we are not to prostrate ourselves and labor unthinkingly, neither are
we expected to tower ominously above others. Rather, we rise above the
depravity and bring others with us into the light.
Instead of piercing the darkness with swords or sharp tongues, the Ateneo’s way was to bring light into the darkness. Lux in Domino, bringing the Light of the Lord into this dark and often desolate world. The Ateneo decided to build an army – not of warriors, but of servant-leaders, ethical movers-and-shakers, principled world-changers, and educated nation-builders.
The ideals mentioned in our Vision, Mission, and Hymn are mirrored in the AGSB Marketing Program as it is designed not only to provide us with trusted theories and extraordinary learning and innovations, it endeavors to pass on the skills and standards that will help us survive, adapt, respond-to, and transform our business environment, making us socially aware and ethical market leaders. Men and women for others – with an eye that isn’t just on profit, but on much greater and nobler things.
Instead of piercing the darkness with swords or sharp tongues, the Ateneo’s way was to bring light into the darkness. Lux in Domino, bringing the Light of the Lord into this dark and often desolate world. The Ateneo decided to build an army – not of warriors, but of servant-leaders, ethical movers-and-shakers, principled world-changers, and educated nation-builders.
The ideals mentioned in our Vision, Mission, and Hymn are mirrored in the AGSB Marketing Program as it is designed not only to provide us with trusted theories and extraordinary learning and innovations, it endeavors to pass on the skills and standards that will help us survive, adapt, respond-to, and transform our business environment, making us socially aware and ethical market leaders. Men and women for others – with an eye that isn’t just on profit, but on much greater and nobler things.
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